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Posted by on May 25, 2013 in Case Studies, Diymb Blog, Music Licensing | 14 comments

(Music Licensing) A Music Library Gave Me 200+ Paying Clients

 

I’m a little late updating the results of the 90 Day Music licensing challenge case study. I apologize, I’ve been hit with a few time consuming projects over the last few weeks…

I have 1 more update after this before I give my final review then I’ll be updating events and results after the challenge. Again sorry for the delay but as they say → Better late than never.

My last post was centered around biased libraries or better yet, libraries that specialized in pitching a limited amount of genres. This update is about converting those libraries.

The trick is all in how you approach people, here’s what I did

1. I Sent My Demo Anyway!

Yep, I did exactly what everyone tells you not to do ‘send your demo to wrong library’. This is a known no no, but it works if done correctly. I always ask if the library is willing to take on another genre, sometimes this works other times it doesn’t.

I also try to educate the library owner about the genre (I’m pitching) and it’s profitability. Now, I’m not trying to be cocky or present myself as a know it all, but I can tell when someone is uneasy about something due to lack of understanding.

If I notice even the slightest bit of interest during our conversation I’ll then ask if I can send in my demo just in case they change their mind. This won’t work all the time, but I’ve converted 60% of the libraries using this method.

Demo Accepted1

 

2. Became A Resource To The Library

Before I go into this method, know that there are 2 ways in which clients find and receive music from libraries.

1) Database/Server/Mass Graves – This option allows the client to browse a huge server full of organized music. Everything is pretty much automated, contracts, transaction and even the delivery of the file/music. I call them mass graves because your music isn’t being pitched, it’s just sitting on a server waiting for someone to stumble upon it.

2) Requests – With this option the client fills out a form describing their project and what type of music is needed. It’s not uncommon for the client to provide the library with: temp tracks, graphics, budget….Clips etc.

Basically anything that helps make their vision as clear as possible.
Libraries that operate in this manner are better (IMO) because they have a more direct connection with their clients and their vendors (composers/artists etc).

Once the library has the request they either dig through their library (personally) for tracks or have their contracted composers create music for the project.

Blah Blah So how does this benefit us?

Well, most libraries don’t openly broadcast their limitations, so I can only imagine the number of project’s they’ve passed on.

Do you see where i’m getting at?

I’m not sure if they pass the work on to another library, friends or what, but I’ve decided to be the person they pass their scraps to :). I just asked if they’d be willing to forward those projects/clients off to me the next time they come in :).

Most libraries were totally fine with doing this. In fact, one owner had her assistant filter out those emails/submissions and send them to me.

We’re talking about over 300 rejected clients over the past few years and this is just 1 library.

Still Work To Be Done

Now that I have all these leads, I have organize them based on date and genre. I’m going to assume most of these people are no longer in business because this is a field with a high turnover. 1 minute someone wants to direct a movie the next they want to be a real estate investor.

Best to be realistic in this situation, don’t count on the unknown.

I’ll also contact the assistant and ask if she can mass email these clients letting them know that I’ll be contacting them, this way my email doesn’t come off as spam.

That’s all I have for this update, please pass this case study around. I have 1 more update before I dive into all the details and placement opportunities that have surfaced after the 90 Day mark.

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14 Comments

  1. Very interesting, Greg. You always give me great ideas, things to think about that I never would have even suspected were a possibility.

    • Hey TIM!

      I glad my posts help. Let me know if there is something you’d like for me to cover. We spoke on Twitter I think I’ll do a section on connecting with industry professionals soon

  2. Greg,
    This answers my question, for the most part, about whether “any” genre of music might work in the licensing industry.

    Wish I had seen this a few months ago before spending several hundred bucks elsewhere. Well, as you said above, “Better late than never.”

    • Glad I could help Durwood. I wish I could have saved you some money sooner 🙁

  3. This is an amazing article. I realize how foolish it’s been to overlook the potential revenue that can be generated from libraries. Thanks so much!

    • Dustin,

      no problem, contact me if you have any questions. I’m more than willing to help

  4. Again a great article which shows how important it is to create a market for yourself, putting your name out there so companies know what to expect.

  5. ARTFX!

    What going on my friend!? Thanks for dropping a line man, means a lot. Creating a market for yourself is 1 of the most important things you can do. Even more important than focusing on your sound imo

  6. Hi Greg, great website, I often come here when I’ve got questions about the industry. I can’t seem to find any posts about what to say when approaching a music supervisor/library via email. I don’t want to come across uninteresting, so how do I go about it? Thanks

    • Hi Mark,

      check out the music licensing challenge posts. I outline what I say to libraries, publishers and music supervisors. Should be in the demo submission post(s)

      • Thanks greg I checked, but couldn’t see anything that literally describes what description you write in a email to sell yourself. Are you able to show us a screenshot of a past email you’ve sent that’s been successful perhaps?

        • Hi Mark,

          thought I had one there sorry, must have moved it to the members section. I’ll make a post on it once I’m doing with the vlogging for musicians series.

          – Greg Savage

          • Ok great, would be really helpful

          • Mark,

            join the essentials course in under the membership tab above. I share a lot of how I find and contact clients

Trackbacks/Pingbacks

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