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Posted by on Dec 12, 2013 in Case Studies, Diymb Blog, Music Licensing | 5 comments

Demo Submission(s) Part 2 → Split Testing Results

 

 

Music licensing Update Cd SubmissionsAfter months of waiting, the results are finally in! Sorry, let me rewind. A while back I made a post about a bunch of demos I sent out that were rejected which can be read → here.

Today it’s still one of the more popular posts on my site. I got a lot of feedback and suggestions, but one thing that stuck with me was this debate over whether or not full songs or short snippets were best when submitting a demo.

So, I decided to conduct a split test just to see which would yield better results.

Online Demo Submission

For this test, as stated here, I used 2 email addresses to accurately track results. I mostly submitted to the libraries presented to me through the 90 day challenge.

I say “mostly” because some of the libraries didn’t fit my criteria (look at me being picky)

I was biased during this test. I Purposely left out all libraries that were “pay to submit” based as well as those that didn’t have an upload feature. Why? Well, I’m lazy cheap and I’m lazy – that about sums it up.

Submission Process → Upload

 

Online Demo Submission

Number of submissions → 60

30 music libraries x 2 email addresses → 60 submissions in total. The uploading process didn’t take too long, but a little longer than I expected. I uploaded to each library 1 at a time to avoid running into the same errors I did in the past.

Online Demo Submission Results

I had my money on the shorter demos because I’ve had a lot of success with them. It’s also something I picked up as an intern → I was guy in charge of trashing demos based on a pretty crude formula.

Short Snippets – 23 accepted 7 rejected 76%

Full Songs – 17 accepted 13 rejected 56%

That’s a big difference and you want to know what the kicker is? I sent the same tracks to each library 2 months apart :). Full songs 1st, then the snippets. I did this because I wanted the split test to be more accurate.

If I sent different tracks, one could argue that the “music” itself was the determining factor, not the length. Sending the same tracks did pose a risk of the listener noticing duplicates, but I was willing to take that risk.

 

Demo Cd Submissions

I didn’t really know how to go about this. I wanted to make the test as accurate as I did with the online submission, but it wasn’t as easy as sending the same tracks with a different address heh.

I mean, I could have done that, but I didn’t want to ruin a relationship early on. It’s a lot of work getting in touch with the person who has the power to say “yes” – not going to gamble with that.

I racked my brain for a few hours then it hit me → just ask! That’s all I have to do is ask →  “would you prefer a small sampler or full songs” ← that was the question.

So, I targeted 100 companies from Aaron’s licensing directory and contacted them. Surprisingly, most were willing to accept new music. I didn’t go through the entire list, I stopped at 60. I got tired of playing “phone tag”.

Oh and for the record this was a two step process. 1st, I emailed with an introduction, and then I followed up with a call. This process seems to work pretty well, could change later on – everything is a split test in my world.

Demo CD Submission Results

Snippets – 32/60 = 53%

Full Songs – 28/60 = 46%

Those numbers aren’t to far off from one another. I wasn’t sure what to expect, but did try to predict everyone’s preference based on their personality and how old I thought they were.

Sometimes I’m good at reading people other times I’m not.

In Conclusion

Based on the results, I’ll take my chances and continue sending my 1-2 minute snippets. It’s been working for me and I don’t see a reason to change. If a company likes what they hear and wants more they’ll ask.

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5 Comments

  1. Greg,
    I was told, by the very first publisher I signed songs with, to submit songs that were 2 to 2 1/2 mins. I follow that rule with everyone else except those publisher wanting full length songs.

    • Hi Richard,

      Thanks for stopping by and dropping a line. It’s good to know I’m not the only one who works/has been taught this way. Are you still working with a publisher atm?

      • Hi Greg,

        Yes, I am working with a few publishers. In 2013, my primary focus was production with a girl group so I got away from looking for new publishers. In 2014, I am going to get back to looking for new publishers again.

        • Hi Richard,

          how was it working with the girl group? Did you have any success? And, if you don’t mind me asking, how many publishers are you working with?

          • Hi Greg,

            Working with the girl group was great but a couple of months ago things started to go south with the management so 2 of the girls walked away from the group and so did I. The group opened for a couple of major acts and started to get a little recognition. I’m going to continue working with one of the girls from the group.

            I’m working with 2 publishers and 3 music libraries at this time.

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