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Posted by on Nov 4, 2013 in Diymb Blog | 78 comments

Maschine Studio vs Mpc Renaissance: Can Akai keep up with Native Instruments?

 

For the record, I’m not a biased person. I love what Native Instruments has done with Maschine and I love what Akai has done with the Mpc Renaissance, but can Akai really comeback from the devastating blows they’ve suffered over the years? Can the Mpc Series keep up with Maschine?

Maschine Studio vs Mpc Ren

 

This article is not about features, builds, workflow, sounds, real hiphop or your opinion on which is better. This is about competition, longevity and which flagship product will remain king in the end.

Please keep the “fan boy” mentality out of this

 

The Akai Legacy

Akai Mpc Ren

Let’s start with the facts

Akai ‘was’ a force to reckon with. They’ve been known for leaving their mark in the industry dating back to the 60s. In my opinion, Akai began gaining ‘heavy’ traction with the release of their S- Series samplers (S612,S900 S950) those were game changers. Akai (at the time) didn’t even understand the full potential of their samplers. They were ahead of their time.

“The Mpc Takes The Stage”

1988 – The birth of a machine (no pun intended) that would change music production for YEARS to come – The Mpc 60. Most of the world was use to traditional drum machines like; the TR909/808 etc. Roger Linn brought the pain with the Mpc 60, Mpc 60 II and soon after, the Mpc 3000.

These units set the standard for drum machines in it’s day. Before it was adopted by hiphop producers it was used as a loop machine country artists. This allowed them to write without the need of a live drummer. Once it was adopted by urban producers and a few big studies, the popularity opened the gates and spread like wild fire.

Akai road the success to the bank dropping new Mpc models every few years. When it came to sampling drum machines, Akai had it locked DOWN!

What people loved about these units was the sound, build, quantize and sampling/chopping ability. Imo they owe the chopping credit to Propellerheads – RECYCLE. They set the bar for that.

So what went wrong?

 

“Akai’s Down Fall(s)”

They had a major flaw – SOFTWARE/QUALITY CONTROL

I don’t know if it’s a curse or just part of the “Akai Way”. They’ve always had horrible software and took forever to fix anything. Sometimes they’d release a brand new model before fixing the previous model’s bugs. Anyone remember the Mpc 1000? The 1000 and 2500 would have died if it weren’t for the JJOS.

Speaking of the Mpc 1000, how long did it take for them to fix the pads? Seriously, we were relying on 3rd party companies to cater to our needs. That’s a quality control issue, should have never been a continuous issue.

Things like this leave a bad taste in the mouths of clients.

They weren’t paying attention! Rather than focusing on where technology was moving, they focused on faster units, more ram, more space etc. Basically, supped up versions of what they already had

Then, there was the financial crisis, which set them back a bit. This allowed a competitor to come in and take the show.

 

Native Instruments Maschine

Maschine Studio 2.0

In 2008 I was offered a sound designing gig (with NI). Signed my NDA and was sent an outline of what would be the worlds next big flagship production tool – Maschine. When I saw Maschine’s outline, I was excited and told NI, “you need to make sure you get the pads right”

At this time, I didn’t know their angle. This wasn’t the 1st time a company mimicked the Mpc, but it was the 1st company to be successful at it.

 

“What Native Instruments Did Right”

They capitalized on Akai’s situation. They took everything that made the Mpc great and made it modern – That simple!

They did what Akai neglected to do, and bridged the gap and since Akai wasn’t responding, lots of industry professionals flocked.

 

“Akai Finally Fires Back With The Mpc Renaissance”

Wow, didn’t see this coming, but when I heard about it I expected to see a WAR. To me it was like seeing George Forman step back in the ring to show everyone who daddy was and why he’s still king – that didn’t happen

Akai had everything they needed to dominate, but failed to execute. NI has done everything. They’ve taken the guess work out of the equation, leaving a clear blueprint of what works, what doesn’t, what could/needs to be done.

Akai reverted back to it’s motto – not paying attention.

Akai Releases Renaissance – It’s a solid unit with a great build like the Mpc 3000, but hybrid (like a maschine). Seems good, but there are issues. It’s bug ridden! I know, nothing is perfect, but we’re talking about a company known for software issues. I expected a release with fewer bugs.

I expected them to show us “we’re different these days”

They saw what Maschine went through, they knew what to do, but didn’t. I remember seeing videos of Akai’s staff talking about how hard they worked on the pads, getting to trigger right etc. Um, Roger Linn gave you blueprint for that (Mpc 60/3000)! Maybe I’m missing something?

 

Marketing – Maschine Studio Vs Akai Mpc Ren

Now, lets look at how each company went about marketing their product.

 

“The Marketing Of Akai’s Mpc Renaissance”

 

Locked In Time – I believe they tried to capture the market of the old mpc heads. There’s nothing wrong with that, but failed to capture the new school.

Their Videos – (most) were filled with old school producers (legends): Who hadn’t been relevant in years, pushing a bug ridden product. The quality was professional (as expected), but the content was subpar at best. People want to see what the unit is capable of on a pro level, utilizing it’s features.

Pigeonholed Themselves – They stuck with the hiphop market.  This is a problem because it’s not as diverse or big as the competitor’s. I don’t know how they planned on taking over by targeting 1 demographic.

Price Tag – If I remember, Mpc Ren was $1,200. Double what the competition was (at the time).

//QuickUpdate//:

The Mpc Renaissance can now be found for $799 or less through this amazon link

Alternative Units – Akai released multiple Mpc’s – Ren, Studio and the mpc fly. It’s always good to reach the market at different price points, but I mean, didn’t these all come out relatively at the same time? I think they should have come out with the cheaper units 1st then lead into their flagship model. Or worked a more stable flagship then release the smaller units.

Expansion Sounds – I think this could be huge for them if done correctly.

 

“Marketing Of Maschine Studio”

Professionalism – Every video made for maschine was shot professionally. They made using maschine look fun, they made it look like the answer and it was.

Open Arms – NI didn’t pigeonhole themselves, they reached out to professionals in multiple genres of music as well as people who had an influence on the social media side of things.

Updates – NI setup marketing campaigns around their updates. If an update was on the way, they made sure there was buzz behind it. They also listened to their customers.

Fail Proof Plan– NI was already a strong company with a diverse audience. They are known for supplying music creators with some of the best sounds in the industry. Where there was a new sound library/plugin, there were more videos, because it all worked with maschine. If maschine were to fail, the sounds would still fly off the racks.

Modest Price Range – Maschine Mk2 was priced at $599. Maschine studio can be found between $800-$1000 now $799. Most new Mpcs were a $1,000 and up (minus the mpc 500). They were the best bang for the buck.

Alternative Units – NI offered the mikro maschine after they saw success with their flagship. Akai took more of a shotgun approach imo.

Native Instruments has been leading the market with Maschine since 2009

 

Maschine Studio vs Mpc Renaissance

(The Numbers Don’t Lie)

 

Team Akai Pro – Finally, it looks like their getting things up to speed with the 1.5 release. They’ve tackled some important issues, users are finally getting updates and features they’ve been requesting.

  • Not much traction/following – Not many contributors. I hardly see any tutorial sites dedicated to the Mpc Ren. This screenshot shows the number of YouTube queries shown for the “Mpc Renaissance” (as of 11.4.2013)

mpc ren youtube stats

Team Native Instruments – Lights a fire on September 29th, building buzz around their update – Maschine Studio 2.0 with a YouTube video. They got the Maschine Studio into the hands of everyone they saw worthy. Bloggers, Vloggers, Industry Professionals, review sites etc.

They even had select individuals going from studio to studio to teach people how to use  Maschine Studio. Then released it Nov 1st 2013. Some were able to get it a little earlier 🙂 – Their marketing was crazy

  • Tons of followers, users… Just a big community with lots of 3rd party contributors willing to enhance maschine. This screenshot from YouTube shows the number of queries shown for “Maschine Studio” (as of 11.4.2013)

Maschine Studio Search Count

405,000 vs 71,500 – That’s a huge difference

People are on EDGE about Maschine. Seriously, there are more people searching for Maschine than the Akai’s Mpc. This is data pulled from “Exact” searches. Meaning people are searching for this phrase in it’s “exact” form 70,000+ times a month – that’s huge

Mpc and maschine searches

 

Maschine trends better even without the release of studio as you can see from the data. “Maschine Studio” will easily reap the benefits of “maschine” as it’s the brand name of the product.

 

Maschine Studio 2.0 Vs The Akai Mpc Renaissance

 

 

 

 

 

 

 

 

 

So, my question is, all bias opinions aside, where do you see Akai’s Mpc series heading? I love the company, but in order to win this or keep up they’re going have to step it up – What do you think?

June 1t7th (2015): Maschine studio, still sought after more than the Mpc Ren. Again, numbers don’t lie


Mpc Ren can't keep up

as you can see Mpc Ren is trending done in June while Maschine Studio is rising. This data was pulled June displays June -14th – June 20th (partials) Click here to track

Maschine Studio is better than  mpc ren

This data is averaged on a monthly basis. More people are searching for Maschine studio over the Mpc. Compare this with the search comps pulled in 2013 (up above).

 

Which Production Unit Do You Own?

I’m always interested in knowing which unit my readers own or are considering purchasing.

You can let me know on twitter

If you own (or are thinking of buying) a Maschine vote here

If you own (or are thinking of buying) a an Akai Mpc vote here

 

Maschine Studio Vs Mpc Ren Updates

 

People Still Prefer Maschine Studio Over The Mpc Ren

Maschine Studio More Popular than Mpc Renaissance

These are the numbers from October 2013 – May 24th 2014 and as you can see, the interest is heavily weighted for Maschine Studio. Why am I displaying this numbers? Because it gives a glimpse of where the market’s interest is. People search for gear when they’re considering purchasing it.

Mpc Renaissance Sound Expansions

I’ll admit, I’m not regular on the Akai Pro site, so I’m not sure when these expansions surfaced. I know a few were there last year, but I’m seeing some new ones (new to me)

  • Elements Of House
  • Elements Of Uk Dance
  • Elements Of Dystopia

There are some others and I notice that Akai is promoting LoopMasters Sound Expansions. I don’t know if they are 3rd party created or in-house. Maybe the word LoopMasters is a sub-branding of their sound expansions?

Hopefully they add some audio demos because I see a few titles I’m interested in.

Maschine Studio Expansion Packs

As I’ve stated earlier in this post, Native Instruments made a wise move by allowing Maschine to accept plugins. Since the release of Maschine Studio, NI has released great supporting products that integrate nicely with maschine.

  • Lucid Mission
  • Arkane Attics
  • IMaschine

I’m not to excited with IMaschine, because there isn’t any Android support :(. Yes, I’m one of those droid guys. The expansions banks on the other hand, I’m all over them.

 

Maschine Studio Vs Mpc Renaissance Marketing Part 2

Both companies are utilizing video to the fullest. Before Akai was a little more focused on featuring older hiphop producers. Now, it looks as if they’re slowly incorporating a more diverse group of musicians/producer’s for their videos.

Still not as diverse as NI, but heading in the right direction.

Native Instruments creates videos around all of their products and because of their unique position, anything they market (sound wise) doubles as an expansion for the maschine.

Another thing I notice is with their videos is NI’s  ability to display togetherness and ease of use. They show you how simple their products are to use and a little of the “how it all comes together”.

Take a look at their new I-Maschine videos

That’s huge.

NI’s videos also go into a little back story of how the artist is using Maschine etc.

And again, they don’t pigeonhole themselves into one genre or demographic.

More updates coming soon

Mpc Ren Software Updates

1.7 Update: Early 2014 Akai brings 1.7 (beta) to Namm: Would have been nice to see something final, but at least they are keeping things in motion. It’ll definitely be on my radar.

1.8 Update: Most are sample editing/record updates.

  1. Color coded pads
  2. New F Key functions
  3. Jog wheel editing
  4. Maschine Style Pad copy chop.
  5. non destructive chopping
  6. Auto BPM calculation

1.8.1 Update: General bug fixes for previous update

1.8.2 Update:

  1. Alt loop and forward loop options
  2. Plugin Manager
  3. expansion manager

See full list of updates here

 

Maschine Studio Software Updates

Full update lists can be found here 

 

MORE UPDATES COMING SOON

 

 

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78 Comments

  1. Yes I think the Mpc series will be fine. Its a matter of preference this is no different than the SP1200 vs Mpc vs ASR-10 debates, or Reason vs FL Studio, Chevy vs Ford, ect. People will gravitate towards one the other or both.

    • Hey keV, this is actually way different. In those other arguments, people are debating features and workflow. Here, were talking about trends in longevity backed by trends and numbers. That’s a totally different debate

      • Perhaps. If we are talking about longevity then I think the Mpc has a chance if they can get their act right. We live in a software based world now. Kids don’t care if the hardware is amazing as long as the software is powerful. NI gets that and that is why Maschine will be around for a while. Akai is trying to sell Mpcs to 40 year old men. Many of which have moved on from music production, are not going to buy anything new anyway or have moved on to other tools and are over the Mpc legacy.

        • You bring up some good points.

        • You hit it on the nail I’m 41 and wanted to know which should I buy. I’m an old producer just wanna keep making good music but ur right mpc may have had its last hurray!!!

  2. Great I love the MPC but they often are as you said with the old school playing styles and not up on the new styles and the way we process creating music so I am out on the MPC I always loved the Machine great hardware with massive software and you can create any style of music with it the workflow is amazing with the machine.

    • I like the MPC series, I’m really interested in seeing what they come back with, but I do have my doubts based on their past

    • You can make modern music on the mpc. It’s not the gear it’s the musician….

  3. I used to be a Ren Fanboy but have now switched over to the Maschine. I could only fool myself for so long that the Ren was going to be something of substance. Ever since Akai was taken over by Numark the writing has been on the wall. Akai mpc1000s were sold with defective pads. They even charged customers for a pad fix!!! The flagship akai mpc5000 was delivered with a really buggy o.s. – a new incomplete version of o.s. was delivered only because of a rant by just blaze. as part of the hype for the Ren, Daniel at Akai PROMISED a further o.s. update for the mpc5000. He lied, plain and simple. More lies came with the Ren including the infamous mpc3000 internal circuitry claim. At last years NAMM they even claimed that the Ren was bug free!!! They recently released the Element which is only them selling old mpc fly stock off!!

    They certainly have no clue when it comes to caring about customers, marketing, and delivering quality products – version 1.5 for the Ren is the level of o.s. it should have been released at. Version 1.0 was so lousy.

    It’s no wonder NI have taken the lead. I am happy to jump ship.

  4. After reading and re-reading your blog, I am not convinced you took the ‘fan boy’ out of the equation. Your ‘facts’ are merely opinions. And it seems you are more interested in seeing which product receives the most internet hype and come to a conclusion based off of that.

    Personally, it looks as if you created an MPC talking point by listing pros and cons. Then as the pros list appeared longer, you attacked several points from a different angle in order to place them in the cons list. That is my opinion.

    But….let’s have a discussion regardless:

    1. You wrote: “Can Akai really comeback from the devastating blows they’ve suffered over the years?

    Between 2004-2008, the Akai MPC 2500 and 1000 were the premiere sampling drum machines being sold new on the market. They were not perfect but were easily head and shoulders above the MPC 2000/2000XL, which probably generated more sales than any MPC up to that point.

    During this time, the only challenge to the MPC line was Roland’s MV 8000 and 8800. Roland did what every other challenger to the MPC line has done….gracefully bow out. MPCs are still here.

    2. You wrote: “In my opinion, the 1000 and 2500 would have died if it weren’t for the JJOS.”

    Your opinion aside, the guy that wrote the JJOS also helped write the software for the MPC 2000XL, 4000, and of course the 1000 and 2500. So it is odd you seem to praise this individual in the same paragraph as talking about Akai’s lack of software quality control.

    3. You wrote: “Then, there was the financial crisis, which put them out of commission.”

    Akai has had financial issues for as long as the internet has been main stream. They were selling 9 kg (20 lb) steel beasts (aka MPC 60, 3000) for $3000-$4000 to a niche market. They have restructured, come under new management and/or owners several times (as opposed to going completely out of business like so many hardware manufacturers). But they have never been out of commission. There has been a new MPC released approximately every 3 years since the late 80s.

    4. You wrote: “Can the MPC series keep up with Maschine?”

    It took Native Instruments approximately 4 years for Maschine to get to 1.8. And it has been 1 year between 1.8 and the paid update…2.0. Maschine 2.0 biggest features are multicore support, side chaining, a mixer, more sample content, additional plugins, and basically more of what already existed. But a dozen of these improvements already exists in the MPC Software 1.5.

    Akai MPC Renaissance and MPC Studio has received 5 updates within a 13 month period. Each update came with user requested features and important bug fixes. And although still virtually new on the market, it contains features that still doesn’t exist in Maschine after 5 years of updates.

    5. You wrote: “It’s bug ridden!”

    Are you talking about Maschine or the MPC Renaissance? Since you signed an NI NDA you know very well that numerous bugs existed in Maschine 1.x. If NI hasn’t purged posts in their heavily moderated forums, anyone can read for themselves. 2.0 also has bugs. I found several bugs within minutes of using Maschine 2.0. Battery 4s, NI’s flagship drum sampler, doesn’t even work in Maschine.

    So if you actually took the ‘fan boy’ out of the equation, you wouldn’t have even mentioned the MPC Renaissance in a bad light as far as bugs. The MPC does have bugs. But Akai has been very good at keeping the updates flowing on a regular basis to improve the software.

    6. You wrote: “Imo they owe the chopping credit to Propellerheads, RECYLE set the bar for that…”

    Recyle set the bar for chopping in any product to include Maschine. But it took NI 5 years to get it right in Maschine with the 2.0 paid update.

    MPC Renaissance had this functionality out the gate. NI recently implemented overlapping slices in 2.0. This feature was in fact ‘borrowed’ from the MPC Renaissance MPC Software….all the way down to the way the GUI is designed. Instead of taking this feature to another level, NI even copied the MPC Software’s ‘limitations’ in that you can’t overlap slice start points. Basically…NI got caught cheating because they failed to write their own name on the test.

    This leads me into the next point of discussion…

    7. You wrote: “What Native Instruments Did Right”. They capitalized on Akai’s situation. They took everything that made the Mpc great and made it modern – That simple!

    Not so fast. They didn’t achieve this. Maschine’s sequencer is no where close to matching any flagship MPC past or present. Maschine is missing missing MIDI sequencing functions found in MPCs over 25 years ago. 2.0 still has some of the same limitations.

    So while NI has improved Maschine (MIDI file import was just added), no one that has actually used both products can honestly claim NI has matched the MPC Rensaissance/Studio’s MIDI sequencing capabilities.

    8. You wrote: “I remember seeing videos of Akai’s staff talking about how hard they worked on the pads, getting to trigger right etc. Um, Roger Linn gave you blueprint for that (Mpc 60/3000)! Maybe I’m missing something?”

    The ‘blueprint’ was not good enough. Even NI used the
    ‘blueprint’ but made the pads more sensitive. Akai sought out to make the MPC Renaissance pads more sensitive and responsive than any hardware MPCs. They accomplished this in the MPC Renaissance.

    9. You wrote: “Marketing……”

    As I alluded to earlier…this seems to be the entire foundation of what you want to discuss. Never mind how the units function.

    So I must ask…have you personally spent any significant amount of time using both units? In most forums across the internet, users tend to use one or the other, and form their opinions based on limited familiarity with either model. But there are small collective of guys that actually own and use both products to include Maschine Studio and the 2.0 software.

    Conclusion…..let me know when you want to discuss using the products instead of what is trending. For any Maschine MK1/MKII owners reading this….ditch your model while you can and go with the Maschine Studio. You do no get the full experience of 2.0 without it.

    • Why did my post get edited so the paragraphs run together? It is hard to read!

      • I’m not sure why that happened. It should be fixed now. Sorry about that

      • Jahrome, please stop…you are scaring off what little customers we have left. I wont be able to afford any mascara for Namm 2014 at this rate.

    • Mpc Fanatic,
      Thanks for taking time to read my post and I thank you even more for taking time to reply. Let address your points in the order of which you have listed them starting with your opening
      Yes, I’m coming from a business perspective. That’s no secret, I mentioned this from the jump.. “Hype”.. wouldn’t use that word as it’s nothing more than exaggeration, a lie, making something bigger than what it is. Buzz, that would be better word to use.

      “Your ‘facts’ are merely opinions” – I disagree

    • Akai is known for bad customer support
    • Akai is known for abandoning their gear
    • Akai is known for bad software coding
    • Those alone stay with consumer, they will always remember that when looking at akai products. It’s make them question….

    • Akai targeted a small market
    • Akai targeted the wrong demographic
    • Ren, not as popular as maschine
    • Maschine Studio is overshadowing right now
    • None of those are opinions. Are they set in stone?…. of course not. Things change all the time

      You can’t argue against numbers

      1) I’m not arguing what they’ve accomplished up until 2008. There was nothing for akai to make a comeback from. Roland didn’t take over nor did akai leave a gap for them to fill

      2) Yes, that’s my opinion. The maker of JJOS writing for numerous mpc models doesn’t change the fact that there is a lack of quality control in the chain. There’s still a manager that has to approve for the product to go to the next level toward release.

      3) I stand corrected, they have never been put “out of commission”. I’ll need to rephrase that. Good catch

      4/5) You’re right, Mpc ren has updated a lot more in a short time frame. I was shocked by that. It makes perfect sense to mention the Ren’s bug issues. They’re running uphill defending themselves. They saw what NI went through with 1.0 – whatever bug wise. Why follow in NI’s buggy footsteps?

      6) Yes you’re right

      7) Correct on this as well. The sequencing isn’t the same. So, no not “everything” I stand corrected again

      8) Fair enough

      9) Yes, from a “marketing/business perspective”, I mention that in the beginning. Marketing is what keeps products selling.
      Again this is not about which unit operates better. This is a question of which will remain on top and in order to do that, you need to capture a huge buying and supporting market.

      People can go back and forth on the cool features, os vs os..which feels better etc etc, Who has the best this and that…. that’s all opinionated. The one thing you (speaking in general) can’t argue is numbers.

      I’m a huge fan of both companies, have been for years. I own the original maschine (2nd release) and maschine studio. Owned the Mpc ren, sold it. Still own my 3000, it’s what I started on
      Fan boy?…Only of Propellerheads – that’s another story though

      • The individual who posted as ‘Jahrome’ is not the same individual known as ‘Jahrome’ or ‘Jah’ in the MPC-Forums or Maschine forums.

        • Ah, good to know.

    • Nice response. I don’t have either. I own a 60 and a 3000. I am concidering the Ren because I like the fact you can load legacy products. I do not want to work across two machines. In addition, I sold my 5000 about a year ago. I still have projects for that unit. Side note, I HATED that unit. The 60 and 3000 were more intuitive. The New Maschine hardware looks awesome. The MPC looks “classic” and admittingly aged.

      THe hardware doesn’t matter as much as the software and end result. Consumes and potential client simply want produced products that sound good. That is all that matters.

    • Just a side note, Roland did bow out, but that MV8000 was a (still is) a beast of a machine. I think at the time people kind of laughed at it like “nice try”, but for those who messed around with it for a while… Can’t front on NI though. Said I would never use software. Ha… They got me.

      • You’re right, Roland’s MV8000 is still a beast, I don’t know why the fire burned out. Was it marketing? I thought for sure that would be the unit to bury the akai mpc. Maybe because it wasn’t backed by the right professionals. The only people I can think of was JD and RZA

        • I’m just here researching trying to decide what to buy to get started, and from what I’ve read, the MV8800 was really slow, making it difficult to use. That’s all though, like every time it’s come up on MPC Forums it’s been “Yeah but the MV was just too slow” and that’s that, prob all it took. Just my 2c on what I’ve gleaned…

  5. you guys realize that “jahrome” = “mpc-fanatic”, right?…ha…

    • No, I wasn’t aware of that.

  6. well… what I do realize is that I don’t really trust Akai with their products..
    they seem to rush them and not put solid though into it

    how they abandon their products.. how they release essentials, basically taking the Mpc fly and flipping it. How long did it take them to plan that?

    the point I am trying to make is.. it doesn’t matter how good the product is, it could be amazing, but if people don’t trust the company then their products won’t sell

    Sega with Dreamcast.. Blackberry with z10, etc etc…

    • Exactly, people don’t forget things like this.

  7. Spell check next time? And please spell out number words if they’re less than 11. Nice article overall. But the spelling errors made it a tough read.

    • Oh my,I didn’t even notice them until I read the post out loud. Thanks for the heads up

  8. I’ve used Maschine from day one. Prior to that I used hardware MPCs that were, in the early 2000s, really the only serious choice if you wanted a drum machine. But when Maschine came out then it became the only serious choice. Greg talks a lot about marketing and this is a massive beef I have with Akai. Why do they only market the MPC Ren to black guys (and why is that marketing only done by black guys for black guys)? It’s like white guys (or even girls!) don’t exist in MPC land! In contrast NI market Maschine as a general tool and don’t define their audience too tightly. This means that anyone out there who wants to make music can feel like it’s “their” product. And this shows in the uptake of the product. At the very least Akai are the worst bunch of ham-fisted marketers you have ever seen!

    In my opinion the MPC Ren is a desperate product from a desperate company. Above the MPC fanatic guy talked about Maschine ripping off MPC features. Excuse me? What is the Renaissance, the Studio and the Fly if not a direct rip off of the whole Maschine concept? Akai did not innovate they simply made their own version whilst trying not to change things too much for the ageing black guys they want to sell to. Worse, they aren’t a software company or, if they are, they are a very bad one. But software is what NI do. If I’m going to have to choose to trust one or the other I know which one it is. And, hell, if that’s not bad enough they went and made the Ren twice as much as a Maschine? It is twice as good? We all have our opinions. Mine is that it is not even half as good. (Of course the Maschine Studio is now $1000 too.)

    So, ya know, the MPC had it’s day. But it was a long time ago. It’s a museum piece now. It’s not cutting edge. The Ren isn’t even an MPC anyway. MPCs were always hardware units pure and simple. When Akai went for the Ren they indicated they had given up. They couldn’t knock out hardware units anymore in the face of Maschine. NI now lead. Akai follow.

    • I thought the Mpc ren was a rushed product as well. I don’t remember their being much pre-launch promo for it, I’m sure I’m wrong. You made some good points about their target audience. I strongly feel it would be better supported if it went outside of hiphop. There are tons of people that perform live gigs using the Mpc, lots of musicians in other genre’s that rely on the mpc, those the ones they (akai) should have targeted

      Like I said, NI’s blueprint is there, why akai didn’t follow it… who knows.

      • I saw the Ren a year before it dropped. I was excited. Not as much when it dropped. I wonder if they will update the hardware in response to NI

        • Yeah,I’m eagerly waiting to see what Akai drop. I mean, I felt NAMM was good place to do this, but they didn’t which kind of gives me a little bit of doubt. Who knows this could all be part of their huge plan but I guess we’ll just have to wait and see as there’s plenty of room for growth in failure anything can happen.

  9. Sorry to my fellow MPC heads, but I was once A MPC fan boy myself… I had my MPC 1000 broken and insurance only paid me $600 for it. I saw the Maschine for $600.. I said why not let me try something different for a change. Loved the easy work flow and sounds… hated the hell out of the scene crap, but as time went by, I got used to it. Not only was I able to make beats from scratch with great sounds already built in (library) but I could also sample and made tons of beats.

    Well later on I hear about the Ren so of course I get all excited and I buy one. Was happy when i turned it on because it was something i was familiar with and I could import all my old stuff from my 1000..(which didnt work so well at all). I kept getting bugs and crashes over n over but I still managed to make and save some beats. The sounds that came with the REN were horrible..but I never bought a MPC for stock sounds right? Well I wanted to make beats with sounds from the library but when i wanted to make something without samples or even with samples it would crash or just didnt sound great.

    guess who’s sounds i used as a plug in to actually try to make things sound better…guess? Native instruments plug in vst’s..that wouldn’t work..frustrated I said *%ck it..went back to the maschine..making beats quickly..then of course the MPC had an update..so I go back to the REN and wow, nice improvements.. plug ins worked finally, they fixed a couple of things and i’m making beats sampling ect… but It just seems so easier on the maschine but i’m still hating the scene thing after messing with MPC.

    I go to look for tips online and im seeing more stuff about the maschine and for the MPC just the same ol regular videos and not much attention on forums and people really helping much besides the same ol gripes from older heads i respect talking about the maschine(hating pretty much). I love the older MPC’s but If comparing the REN to the Maschine as far as workflow and keeping up with the times, with sound library, functions ect.. and it hurts my soul to say it but the Maschine is destroying the MPC.. I saw the Maschine Studio and I’m sold on it..

    I’ve been using the first maschine that came out and unfortunately the usb port broke in the back of it(my fault) so the past week I been forced to use my REN and yeah its cool but I’m really missing my maschine and just being online and seeing all the posts and even some of my favorites like 9th wonder using the maschine and just knowing the potential of having more modern sounds on it drives me in a different direction. This coming from someone who once would tell you the MPC kills everything. At the end of day the equipment doesn’t make the music, you do.. but I can see with my own eyes just on facebook alone the maschine is winning and I might be selling my REN soon…… maybe not for now but If Akai don’t get things moving and get with the times, they’ll be just a memory.

  10. Now that Maschine Studio and 2.0 is out and many people have had a chance to take it for a spin….has the commentary here changed?

    There are numerous reports of bugs and issues with this new Maschine ‘update’ to include users going back to 1.8 as NI have removed one or more features:
    http://www.native-instruments.com/forum/forumdisplay.php?222-MASCHINE-Area

    • Worst case scenario….some users go back to 1.8, those who were going to purchase 2.0 hold off. Once it (the update) gets up to par, people will upgrade. I wonder what machines these guys are using, specs and all as some people have similar issues and others don’t. I don’t see this slowing them down, their not gonna walk from their brand new flagship.

      What do you see Akai doing next with Ren?

      • I can honestly say that Maschine 2.0 & the update 2.0.2 is killing my vibe w/ Maschine.. – Hell, 1.8x don’t even work properly now.

        2.0.2 Standalone doesn’t even bootup & when I add an instance in my DAW, it crashs/freezes.. – I’m afraid to even add Maschine in a session now because it monkey-wrenches my workflow & overall focus.

        I’m tired of being over-technical w/ getting Maschine to act right.. – I want to zone out & do what I do.

        P.S. – Maschine MkII for sale

        • What type of computer are you using? Sounds like you have some corrupt files or files that are conflicting. I say this because, everyone is using the same updates, some of us have the issues, a lot of us don’t.

          I’ve never had a booting issue with maschine (on any version)

        • I’ve never owned any of these units, I’m just reading up and treading the waters, but from a computer guy perspective, if you updated software and now it and previous versions are being wonky, backup all your project files etc and *fully* uninstall Maschine software from your system (and your DAW too if it comes to that) and do a clean install from scratch of the latest version of the software. Unless your issue is a common one, that oughta fix you right up.

      • Maschine 2.0 wouldn’t allow me to use Battery 4 which is odd since it is NIs plugin. Who beta test these things? lol All jokes aside, NI quickly addressed the issue with the latest update as I can now use Battery 4. But it isn’t as integrated as I had hoped. I want to be able to drag-n-drop files from Maschine’s Browser straight to Battery 4’s pads. On the issue of what Akai will do next…I can’t say for sure. But what I would like them to address:

        1. Audio tracks
        2. Step Editor
        3. Nondestructive chopping (overlap slice start and end points)
        4. Alternating looping
        5. Realtime timestretch and pitchshifting
        6. More virtual outputs
        7. Mono export
        8. Pro Tools 11 support
        9. Mixer with extensive routing capabilities
        10. Continue to improve hardware integration with software

        • I’m not a Pro Tools user. When you say “Pro tools 11 Support” do you mean it has no support of it’s very limited? Can you elaborate on that a little?

        • How are you feeling about this 1.7 update that’s about to release?

          • Being someone that currently owns and uses both the Ren and Maschine (1.8 & 2.0) I am very much looking forward to the 1.7 update.

            The Multicore support, unified mixer and mixer scenes are very welcome additions. Even the status bar at the top of the HW screen is a nice addition. I have an entire list of little improvements I would love to see though.

            But when it’s all said and done, I’m really not letting anything more than workflow dictate what I use. For me it’s about what works NOW. I love them both for different reasons, and will continue to use them both until ONE thing comes along that does EVERYTHING I want and need. Regardless of the past. Because NO company is beyond reproach when it comes their bottom line.

          • Awesome,

            This post is about the business aspect of both companies. Where do you see both in the future. Everyone is going to use what they feel works best for them, but which do you see staying for the long haul with these flagships?

  11. Great article!

    Just wondering what search keyword tool you’re using there?

    Cheers 🙂

  12. I’ll never forget the day in 1993 (or ’94) when the singer for my old band bought an S5000. We’d been using my ancient sampler live (Roland S-220, purchased in early 1988, featuring the ever annoying proprietary disc format QD Discs)…and were sick of working around the S-220’s feeble memory and erratic behavior which was not unlike digital-hardware-as-crack-addict.

    That S-5000 worked perfectly for a little over a month. Then, at the first rehearsal after a particularly forgetful, paying yr dues type gig, it didn’t and never did again. Kyle (the singer) held out hope for almost 2 years then finally we both wrote off Akai as a company. Seriously, I didn’t even think about Akai again until I saw the VST’s they were selling back in the oughts.

    I guess I’m saying that in accounting for workflow only and not music style, I never understood the attraction to the MPC’s. I’ve always had drum machines, synths and sequencers around since the mid 80’s and the MPC was superfluous and didn’t excite me. BUT, for some reason, Maschine *did* excite me. Maybe it was the massive NI teutonic marketing, maybe cos I already loved FM7 and Vokator and the Seq Circuits emulation. Hmm.

    Thanks for listening Dr. Savage. I haven’t really added anything of value to this thread but I do feel better about outting my secret dislike of Akai.

    Russell

    • Hi Russell,

      I didn’t understand what the big hype was either until I used one. Oh man I remember the vst. I kinda shook my head when I saw them. I part of me was interested, but i knowing their history with OS updates…. I couldn’t bring myself to invest. I was waiting for everyone else to hype it up and tell me it was worth the money, never happened. I really like their older samplers, they’re slower of course, but sturdy and dependable in my experience.

  13. I’ve always wondered why there were no good resources for the new mpcs. Ive come across a few, but you’re right, there’s a huge community backing Native Instruments

    Great article

    • Hi Floyd,

      thanks for the kind words. Yes, the maschine community in huge, in fact the entire Native Instruments community is that way. Most of the users created product specific resources – I love it

  14. I have another update coming next week, the numbers have shifted again!

  15. A friend and I got into a debate about this very thing Maschine v. Ren. To me he took the stance of the brand loyalist, thinking all things dealing with sampling, chopping, etc. required an Akai product for desirable results. I believe it’s this same consumer “herd” mentality that Akai was counting on. It may have been out of fright of a shifting market that they even put the Ren out when they did *(an earlier post mentioned to the release feeling rushed). Perhaps over confidence in being a “staple” of modern urban music culture gave them a false sense of security? Especially when others in the past (i.e. Ensoniq/EMU or Roland) may not have had the global success that the MPC series has had from the late 80’s – early 2000’s. Then came N-I with Maschine a few met it a apprehensive curiosity others with open arms. The foundation of Akai’s herd mentality began to loosen as N-I provided a product that’s visually similar yet offered a new user experience. Could they have done better by actively listening to their customers? Sure, what company wouldn’t. Judging by form posts and what I’ve heard from others, poor customer service and disconnect has been nearly legendary. Maybe having reigned as the standard of all things based upon 16 pads has yielded an elitist attitude of sorts? There’s something to say for consumer mentality when you can trigger an emotional connect. An example of this may be Beat Thang and ASR-X|Pro (black/red)in how the pad layout is reminiscent, yet the former boasted the modern workflow and functionality that ASR-X owner dreamed of. The ASR-X Pro was my first piece of serious gear. Did it have it’s quirks? Hell yeah, freak’n sequencer was a pain in the a$$ at first. Once I got beyond that and the learning curve it was all fun, in my opinion the filters rivaled MPC’s. For that reason if I find one on the cheap in decent condition I might consider get one for that purpose. In closing be it the MPC Ren, Maschine or even Beat Thang *(they need some love to)companies should engage their customers, listen to their needs and expectations, keep them informed. It’s shown beneficial for N-I thus far. Granted there’s somethings that needs to be ironed out but such is the nature of technology *(cough-cough…BitWig) As consumers we should not give so easily to impulse purchases without researching the product, our needs or intended outcome *(I’m guilty…a lesson learned). Don’t always follow the heard, sometimes just walk beside it but be mindful not to step in the manure, because all herds produce manure of some sort. And mostly know when to separate to find what suits you best. Once done, it’s ok find your way back for a visit to graze and chop it up with the flock once in awhile knowing that you’ve got your own thing going on.

  16. Not because i am a fulltime NI Maschine User…longevity wise native instruments will continue their reign for the next 10 years… Akai will also still be in the picture but they will have to step up their game

    • Looks like they’re talking about Mpc Ren 1.7 at NAMM, but it’s still in beta! They should have brought something “finished” to the table.

      • Yeah, Sure and all of there release looks like Beta.

        Only talking about the Unified Mixer, and there are still a lot of things to do.

        A tracker like Renoise can do more crazy sampling stuff than the mpc software or the maschine…
        We need a Renoise dedicated controller Hahaha

        • Renoise? You really can’t compare it’s sampling capability to maschine or the mpc, it isn’t even close. It’s not even in the same league

  17. Is it true that the Maschine software scans plugins at each startup or it is not ?

    • No, that’s incorrect, there is a way to stop it from doing this.

    • Well, actually it IS true. In Maschine 1.8 you could disable the start-up plug-in scan in the preferences menu.

      In Maschine 2.0 they removed the option to do so. There is a file in the N.I. Program folder for maschine that controls performs the scan by default at each launch. If you remove that file from the N.I. Program folder, you can prevent the scan. But this, in my experience, is not necessary. Just let the file scan for plug-ins, and after a couple scans, it moves much faster and maschine opens pretty quickly.

      You are free to remove the file, but then every time you add a plugin, you will need to manually re-scan.

      So yes, it is possible to avoid the start up scan. But yes, it IS there.

      • Hi Triple-X,

        what of machine are you working with? I don’t run into the scan issue on my quad-core machine and not manipulating any files to stop the scan.

  18. I agree with your point because i have experience dealing with Akai support and yes it still not up to par, also on the points of design an innovation on their part, that ball was sadly dropped as well as how the product was marketed…but also have to agree with those who argue your point because at the end of the day it’s going to be about preference and its going to be a very personal thing of the person making the music, a creator’s relationship with his or her gear is intensely personal and goes beyond many considerations at times….. and some people will not give up on what they know and love no matter what…. that being said i prefer Maschine, i use mine in combination with ableton live and its a dream to work on.

  19. MPC did market to a certain group of users, no doubt. I used to work at GC at the end of the ninetys, and every time some MC/producer wannabe came in it was always the same thing. “Yo, where the MPC at?” I would ask them if they have used a sampler before, and I would suggest they look at the MC-909 or the RS-7000. They both sample AND they have a synth/sounds to get you started. So, in the end..because the MPC has been in so many videos and versed about in so many songs, about 75% would end up getting an MPC. Not long after, most of those MPC’s would be returned because 1. They didnt know how to sequence ( if they did it wouldn’t matter because the’re were no sound banks!) and 2. they did not have any idea how to sample!

    MPC’s are great for sequencing and sampling If you know how to do both already, if not you will have a long road to travel because they are the most counter-intuitive samplers out there!

    My favorite hardware sampler I owned was the Ensoniq ASR-X/pro. If you wanted to manipulate a sample, apply filters, FX..there are so many things you can do to to a sample and then resample the end result! There are things you can do with that sampler that can’t be done with software samplers even today! And you could put in expansion cards as well to help learn how to make music. The only downfall was the sequencer..it just was never and good! If it was, maybe they would have still been around today.

    Maschine reminds me of the ASR-X. They have a great combination of sampling, synths, and sequencing. There are always going to be those that want more! But the foundation of Maschine is really good, and will continue to evolve.

    I look at the two like this. MPC Renaissance is a good sample/sequencer. N.I. Maschine is a good sampler/sequencer/synth. Which one works best for you is up to you to decide!

    N.

    • Hi Novem,

      thanks for the reply, means a lot. Which do you feel will last from a business stand point? It’s funny you mention the amount of returns of the Akai MPC had. I was one of those customers. I purchased MPC 3000 when I first started and wanted to return it because it came with no sounds, I was confused! Heh

      • Hi,

        I think a company like Native Instruments, who looks at what’s going on in the music industry and in their own forums will last a long time. For AKAI to move forward, they may need to another company to handle the software side of things.

        Regards,

        N.

        • Good point, I wonder how feasible that would be for them.

  20. One thing in Akai’s favour is that there are some cheap deals on the MPC Studio, making it about the same price a or less than an MPD32 and a good beat-making plug-in like FXpansion Geist – and of course it’s much more tightly integrated.

    If Akai’s software keeps improving the Ren, and especially the Studio, could gain traction.

    Me, I tend to use my hardware MPC when I can, Geist in Logic when just with my laptop, Beatmaker 2 on iOS. See, there’s dozen of options for doing MPC-like sequencing and beat chopping now. Use whatever inspires you/fits a budget/gets stuff done.

  21. I think the MPC Ren is Akai’s last hurrah. Here’s why… I have used both Maschine and MPC. It seems that NI has made simplicity the goal of using their product while Akai has just been focusing on a making a cooler looking MPC (more lights) with no concept of why.

    The MPC Ren looks cumbersome and complex. Their is no reason for a sampler to have a knob for each pad. Automation only needs one button.

    Maschine took all the good things from the old Akai platforms and laid them out in a fashion that’s easy for user. Anything that can’t be controlled by a knob has a button. There are 9 knobs on the MK2 and just 1 on the studio. There are 16 knobs and 40+ buttons on the MPC Ren.

    The MPC Ren mops the floor with Maschine in the MIDI department. Maschine only allows 1 channel of MIDI to external devices (pretty weak). MPC Ren allows 16 channels (total 32 channels) because 2 external devices can be connected. If I am Akai, I would picking on this bone and make it a serious issue. I would focus on how this device can be the center piece of your studio. Akai is suffering from the same ailment Microsoft had years back… to many platforms and not enough quality. They have spread themselves too thin.

    All Maschine hardware could use either version 1.x or 2.0. There’s currently no way for any of Akai’s previous devices to connect to their new software platform. If Akai doesn’t clean up their act, I forsee Native Instruments buying out the rights to the MPC brand.

  22. Complete link bait. There is no case here, just a list of events. You all got punked for putting any thought in to this modern marketing BULLSHIT.

    • Aj

      What in life isn’t a list of events?

    • News
    • Entertainment
    • life
    • Education
    • Etc
    • You missed the point of the post. This is breakdown of both company’s marketing tactics and stats as mentioned within the first few lines of the post.

  23. I have the Maschine Studio right next to my MAX49. I have tried extremely hard to like AKAI, and when I was in search of a new drum machine, I tried out the MPC’s before I decided to upgrade from Maschine MKI to the Maschine Studio. I had considered keeping my MKI and adding an MPC to the mix. Something about using flash memory cards and having to upgrade ram and all sorts of other things not to mention and interface that I couldnt make any sense of pushed me to the Maschine Studio. And somewhere in my head, way back in the bck of my mind, was the memory of the fact that the features on the MPK49 other than the keys were utterly useless. The pads were horrible, trying to assign the faders to most anything other than ableton requires a degree in software engineering. I work a 50 hour a week job and have a family, when I sit down at night to do music it needs to work immediately. I have no time for all that routing and such. I even went and got the MAX49, Im a bit of a gear luster, but it touted the auto map feature, and the control anything feature. Nonsense. The touch faders are once again useless, the pads, while better than the ones on the MPK49, are still wrong in comparison to Maschine Studio. The only thing that has kept me with Akai is the fact that of all the midi controllers in the 300-500 price range they have the best feeling keys. Which happens to be very important to me, but the rest of the controller is just extra space I have to find a way to dust every 4 days or so. Just my two sense. As an owner of products from both companies. If NI wants to nail the coffin shut, they should just make a MIDI keyboard and its game over IMO.

  24. This is a good article. I own the Maschine and also a couple MPC’s, however not the REN. Just for clarification, so I don’t seem like a fanboy (LOL).

    I’m not going to sit here and say that NI is better just because of it’s marketing campaign strategy; but [1] the interaction between it and other DAW software is nice. [2] Targeting EDM producers off the jump was a brilliant move as the company is European [German based]. EDM has been big since the 80’s and is on fire now as a genre.

    As of recent I’ve begun to see more hip hop beatsmith’s embrace the combination of hardware/software technology (of both machines) because the learning curve is really not that steep (thus the popularity aspect) in comparison. Maybe its partly generational too.

    The Ren has that legacy of the MPC series (there’s also an iPad version [called iMPC] out there that I own), which is strong for hardware heads like me[I own 2 MPC’s]. I think the software aspect of it is lacking. Therefore the longevity of the product is in jeopardy.

    Disclaimer: Now I must admit haven’t had much legwork with the Ren other than demoing it at a music shop, but it feels like a shell of what NI has done with their product.

    – Peace

  25. I really enjoyed this article (and comments) – Very well done! Thank you.

  26. I think Akai will be alright they just have a serious wake up call from NI Machine. Like most companies who get too lax in the market with their products it only take for a smaller company to come in and capitalize on the bigger company, in this case Akia, short comings. NI Machine is a good product and have made great gains an Akia fan base however no matter how good NI products my be most of us will still have one or more Mpc in our recording rig just like that original TR 808 some of us are blessed to have in the arsenal.

  27. First off I would like to say all the complaints about Akai is about the old Akai, since 2012 InMusic has owned Akai, and customer support has changed. You can actually get support and results that I would call excellent customer support. I am a fan of me not a company. I have used Native instruments since the 2nd version of Komplete and even though Ni made software, theire has always been issues of crashing and bugs, like most software.

    My two cents of the MPC Renaissance and the Maschine after owning both is, the Maschine has a certain sound catered to the digital electronic world, it does not always work for me. Just as many others use a variety of plugins, such as Arturia for that analog sound, or Halion which the sounds are designed by the Yamaha motif sound designers.

    It comes down to personal taste and workflow. I and many otherproducers I have spoken to find that the Akai mpc ren workflow and sequencing is much more easy and intuitive then the Maschine

    Inmusic the owner of akai, air music, sonnivox, numark, m-audio and several other companies, seem to be climbing the ladder with hardware and software, take the Numark Ns7ll and the soon to be released NS7 lll some of the best dj controllers on the market.
    My point is its not akai vs Native Instruments, if you want to compare companies compare Inmusic vs Native Instruments and then compare products, that would be a whole new comparison that would take several pages for me to write.
    It’s all about preference, and unless you have experienced a significant time with any product, how can you comment on it, because you read what someone else said in some forum or blog?
    I will continue to use what I want to use, not what some company tries to convince me to use or by being a follower of whats hot at the moment. That’s the problem with music today, not much originality anymore, and with everyone using the same crappy instruments with the same crappy sounds we get crap music=commercial rap. (Just kidding or am I)

    • Thanks for taking time to comment JMusic.

      Let me address a few things in your reply.

      Native Instruments vs InMusic makes no sense. That’s like saying You can’t compare Hostgator to 5site because Hostgator is owned by the same investors that own GoDaddy, BlueHost, JustHost etc.

      This is post is about 2 flag ship machines and their longevity in the industry (business perspective), not user experience as explained in the very beginning on the post.

      Ps- And yes, I own both units

  28. Native Instruments vs InMusic makes no sense. That’s like saying You can’t compare Hostgator to 5site because Hostgator is owned by the same investors that own GoDaddy, BlueHost, JustHost etc.
    Apples and Oranges, that statement makes no sense. If I buy hosting from hostgator is godaddy gonna include my domain name in Hostgators package? No.
    If I buy the Akai Mpc Renaissance will I receive software from Akai, Airmusic, and sonnivox all part of the Inmusic faimly? yes. (enough on that point proven)
    I didn’t say you couldn’t compare anything. I said it should say (my opinion) “if you want to compare companies compare Inmusic vs Native Instruments”.
    That was a response to your question in your blog title ‘Can Akai keep up with Native Instruments?”
    “This is post is about 2 flag ship machines and their longevity in the industry (business perspective), not user experience as explained in the very beginning on the post.”
    Really meaningless unless you have money or stocks in the company, don’t care about the marketing, videos or who is in the video, its about the consumer without the consumer buying any of these products, there would be nothing to compare in your business comparison.

    Ps- And yes, I own both units
    I realize that, so do I, that statement was for those who don’t.

    You also stated “This is about competition, longevity and which flagship product will remain king in the end.”
    Who is the King? you did say remain king in the end, and the end of what, year, decade?
    How long has Akai been around vs Native Instruments and how long has the Mpc been around?
    “Akai is known for abandoning gear”
    Native Instruments knows about abandoning products as well, Kompakt, Intakt,Vokator, Pro 53, Spectral Delay, B4, Elektrik Piano and Kore 1&2, Machine and machine MK2, basically left behind for the new Machine Studio

    Akai has improved on NI kore, (abandoned vst host) with the Akai Advance.

    Akai is known for bad software coding
    You honestly are saying NI has not had software issues? Come on now.

    I will always say, use what you want and whats best for you, don’t just jump on a product because everyone else is or its popular or hot at the moment. Keep making music

    “This is post is about 2 flag ship machines and their longevity in the industry (business perspective), not user experience as explained in the very beginning on the post.”

    I hear you, but remember without us users this wouldn’t even be a conversation, I personally like that theses companies are pushing the technology buttons and the innovation of music production continues to grow. It doesn’t really matter who is king or who is the most popular, its about the music.

    • Excellent replies, let me address them.

      “Akai is known for bad software coding. You honestly are saying NI has not had software issues? Come on now.”

      Huge difference in presenting a bad product (coding etc) and being known for it. NI fixes their issues. Akai= known for not doing so and moving on to the next product.

      “Really meaningless unless you have money or stocks in the company”

      That’s subjective. If it were meaningless, this post wouldn’t have the comments and shares it does.

      “How long has Akai been around vs Native Instruments and how long has the Mpc been around?”

      Akai has of course as stated in the post, but that has nothing to do with which Flagship will remain. Being older means nada in the market.

      “Akai is known for abandoning gear Native Instruments knows about abandoning products as well, Kompakt, Intakt,Vokator, Pro 53, Spectral Delay, B4, Elektrik Piano and Kore 1&2, Machine and machine MK2, basically left behind for the new Machine Studio”

      I wouldn’t say Maschine or MK have been left behind as they remain updated. Akai on the other hand was never consistent with updating their flagships (ever). I’m still waiting for promised fixes on the 4000, 3000, 1000 models. Yes, every company abandons products, but not their flagships. Akai has done this with every model of the MPC (minus the ren so far). They make a bunch of promises and never follow through and eventually abort support (in the early stages). That’s what they’re known for, that’s all we can go by until we see consistent change.

      “I will always say, use what you want and whats best for you, don’t just jump on a product because everyone else is or its popular or hot at the moment. Keep making music”

      I agree with you 100%

      “Ps- And yes, I own both units
      I realize that, so do I, that statement was for those who don’t.”

      I felt elt like you were insinuating that I was coming from a biased stand point. So i felt it fair to mention that I’m an owner of both products.

      “If I buy hosting from hostgator is godaddy gonna include my domain name in Hostgators package? No. If I buy the Akai Mpc Renaissance will I receive software from Akai, Airmusic, and sonnivox all part of the Inmusic faimly? yes.”

      All of those hosting companies share the same resources and bundles. The way InMusic handles their internal marketing is their business. When I purchased my Akai Midi controller, it didn’t include any of the sister company products.

  29. Wow, this is a interesting topic. I don’t think I’ve ever seen anyone go into so much detail about the business side of the companies. I find it insane that A lot of people are bringing up functionality of the units when you clearly stated that this post is only about the business. Meaning, fuck the functionality look at what numbers are saying. In a business, that’s what counts.

    Anyway, I like and use both units. As a user, I feel Native Instruments is more consistent with their updates and customer support. Every time I contact a Akai I get the runaround and I’m always on hold for long periods of time.

    Ryan Baye

  30. This was very helpful. i did enjoy reading it, and it also did touch on some very interesting points.

    Maschine studio is currently going for 1000usd as opposed to the MPC Renaissance which is going for 700usd….all on amazon.

    Would it be a good idea to purchase the Maschine Studio right now? wont they be coming out with a newer device? would it be a good or bad move to get it now in Jan 2016?

    Also, the mpc ren is 300usd cheapper at this point in time, but almost everyone says the Maschine software just kills it…better to use, more friendly, more intuitive and it just screams “AWESOME” everywhere…

    i really dont want to make the wrong decision, so any help from any user would be much appreciated….also, it is important to know that i have been a reason user for the past 13 years…i got extremely tired of not being able to use plugins, so its time i change a little and start going that way as well.

    please lemme know what you guys think!

    Tnk you in advance!

    • To be honest, it really doesn’t matter which one. Go with what feels most comfortable.

      I still use the older version of Maschine and the older Mpc’s over the newer ones.

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